"If the pandemic was defined by clubs’ use of technology to keep members moving, the next phase of club growth will undoubtedly be driven by operators’ ability to appeal to Gen Z,” Ormerod said. Among this group, 68 per cent want to start working out at home first, so the ability to provide high-quality digital options is essential for clubs seeking to engage them."Īccording to Les Mills Group CEO, Clive Ormerod, Gen Z could transform the fortunes of the global fitness industry. "A further 50 per cent of Gen Z – identified as the ‘untapped market’ – want to work out regularly but say they need help getting started. "But this is just the tip of the iceberg. "Having helped shape a culture where fitness is a social media mainstay, Gen Z are frequently dubbed ‘Generation Active’ – and 36 per cent of them are already exercising regularly," the report states.
Synergy equipment linkedin code#
Gen Z Fitness: Cracking the code combines quantitative and qualitative insights from more than 4,000 young people aged 16 to 26 across North America, Europe and Asia. In addition, 30 per cent of Gen Z are already regularly using fitness facilities. Gen Z will have a bigger impact on the global fitness market than any generation before them, according to a new report from Les Mills.Ĭalled Gen Z Fitness: Cracking the code, the research shows how the generation – described as people born between 19 – presents a "transformative opportunity for clubs to drive record growth".Īccording to the report, more than a third (36 per cent) of Gen Z consumers are exercising regularly, while 50 per cent want to start – representing a huge ‘untapped market’.
0 kommentar(er)
